Helping you tell your story in a creative & strategic way.
I craft creative and strategic copy for businesses.
If you have a product or service that you want to share with the world but you’re not sure how to get the message across, I can help. Need a bio but don’t like writing about yourself? Building a website and want compelling, SEO driven copy? Want an active blog but don’t have the time or patience? My copywriting services can assist you in reaching your target audience.
Marketing & Advertising Copy for Websites and Print Media
- Blog posts
- Email newsletters
- Website copy
- Landing pages
- Print marketing material
- Product descriptions
- Press Releases
- Social media captions and ad copy
Compelling SEO Driven Copy for Your Website
So, you have a product or service that you’re passionate about and pretty damn proud of but when you go to write about it, you’re stuck on how to communicate that to customers. That’s okay, you’re the expert in your business, not copywriting. I’ll learn about your business, unique selling points, ideal customers, to craft compelling, SEO driven copy for your website. By SEO driven, I mean content with a purpose, a strategy, words that resonate with people and get noticed by bots. You can’t just write for bots because bots don’t seek out your products/services, humans do. It’s all about finding the balance to create quality copy that ranks well.
SEO is a long-term game- like gardening, by creating content with relevant keywords, working on page titles, meta descriptions and image alt tags, you’re planting the seeds. With the right upkeep, it will blossom into a giant bright yellow sunflower, or in your case, page one of Google.
Tips for best SEO practice for your website:
- Image titles and alt tags
When uploading images to your media library, please, make sure your image isn’t named something like img19374729043.jpeg. Rename your images to something that relates to your business, eg for a building inspection business in Newcastle, you might name an image “Newcastle Pre-Purchase Building Inspection Report”. You’ll want to do the same for the “alt tag/attribute”. An alt tag is what appears in the place of an image if the page doesn’t load properly. Google places a high value on alt text to determine what the image is and also how it relates to the surrounding text.
- Keyword stuffing is NOT an SEO strategy
Discovered relevant keywords for your business? Great! Inserting them as every second word on your website copy? Not so great. Keyword stuffing results in a negative user experience and may cause your site to be seen as spam. Your copy needs to make sense.
- Title tags, meta descriptions and headings
Title tags are the titles of webpages you see in search results. Title tags should be unique for every page on your website. If you’re attempting to do this yourself, try something like this: “Primary Keyword – Secondary Keyword | Business Name”. Meta descriptions are a brief summary of the webpage, the section under the title tag in search results. You should avoid duplicate meta descriptions. Headings (H1 tags), should include your keyword phrase, once (remember, no keyword stuffing). These elements work together (with many other factors) when it comes to SEO and your website’s ranking in Google.
Transparent Pricing for Copywriting Services
Copywriting charges can vary widely depending on the size of the project. Copywriting involves research, SEO strategy (if it’s for your website), writing and revisions.
Here is a general price guide for my copywriting services:
Blog writing: $300 (500-1500 words)
Website content writing: $150 per page (this varies greatly depending on the number of pages, please get in touch to discuss your needs and I can provide a tailored quote)
Email newsletters: $80-250
Note: Please use this price list as a guide, every project is unique- note that all prices are in $AUD.
- Bachelor of Communication (Journalism major)
- Copywriter with agency experience
- I’ve written website copy for over 40 websites in the last year
- I’ve written blog posts for over 30 websites in the last year. Clients include (but not limited to): builders, disability and aged care support providers, physiotherapist, web designers, preschool, vintage motorcycle spare parts, accommodation, plumbers, marketing agency, locksmiths, and music publications.
- Published over 15 articles in print media
I can connect you with a network of talented and affordable graphic designers.
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Get in touch
Want to know more about my creative and strategic copywriting services? Want a quote? Or just want to say hi?